Saving ads to your swipe file
Save any ad to your swipe file so you can find it again, study it later and group it into boards.
Last updated Oct 27, 2026
Your swipe file is your personal collection of saved ads. It lives at /app/swipe-file and keeps the ads you want to come back to in one place.
Save an ad
- Find an ad in Discover, on a brand page or anywhere else in the app.
- Click the ad to open the detail view.
- Use the save button.
- If you like, add the ad to a board so it sits with related ads.
The ad now appears in your swipe file.
Find your saved ads
Open /app/swipe-file to see everything you have saved. Group ads into boards by project, client, product or angle so a large swipe file stays easy to browse.
Remove a saved ad
Open the saved ad and unsave it. This frees up space toward your plan's saved ad limit.
How many ads you can save
| Plan | Saved ads | Boards |
|---|---|---|
| Free | 25 | 2 |
| Starter | 500 | 15 |
| Pro | 5,000 | 100 |
| Agency | Unlimited | Unlimited |
When you reach your limit you will see an upgrade prompt. You can also remove ads you no longer need.
What makes a good swipe file
- Save with a reason. Save ads for a specific hook, offer, format or visual idea, not just because they look good.
- Favour long-running ads. Ads that have run for many days usually make better references than brand-new tests.
- Group as you go. Adding an ad to a board when you save it saves time later.
- Use it. Open your swipe file when you brief designers, write copy or plan your next tests.
Downloads and exports
On Starter and up you can also download creatives and export ads as CSV. See Downloads and CSV exports.
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