A practical guide to the Meta Ad Library: how search and filters work, what EU ads reveal that others don't, research workflows that hold up, and where the tool runs out of road.
Fifty fill-in-the-blank hook formulas for Facebook and Instagram ads, grouped by type with examples, plus how to test hooks and measure hook rate.
Ad data shows what other sellers keep paying to promote. Here are the signals worth reading, how to validate a product before you test it, and a simple scoring table to keep decisions consistent.
Separate concept tests from iterations, choose a test structure, set budgets from your target CPA and decide in advance what to kill, keep and scale.
The EU Digital Services Act requires the largest platforms to publish searchable ad repositories. Here is what they must include, what researchers can now see, and what stays private.
How PAS, AIDA and BAB work in Facebook ad primary text, with full examples for two fictional products, plus 4U, FAB and guidance on copy length.
Most swipe files turn into graveyards of screenshots. Here is a board structure, tagging taxonomy and review routine that turns saved ads into usable briefs.
An ad that keeps running for months is usually paying for itself. Here is why longevity works as a signal, when it misleads, and how to read it alongside variations and country spread.
A step-by-step teardown checklist for ecommerce landing pages: message match, above the fold, offer clarity, proof, speed, mobile and checkout friction.
What Advantage+ shopping campaigns automate, how they differ from manual setups, how the existing customer cap works, and why creative supply becomes the main lever.
The anatomy of a UGC ad script, five templates with second-by-second timings, how to brief creators and the compliance basics every brand should follow.
Competitor ad research is legitimate when you study patterns rather than lift work. Here is where the ethical lines sit, and a process for turning what you find into original creative.
A month-by-month ad calendar for EU, UK and US ecommerce, with when to start preparing for each moment and how to use last year's ads to plan.
A repeatable competitor research process for agencies: kickoff questions, building the competitor set, client swipe boards, monthly creative reports and a reporting template.
Ad research
Find, read and learn from the ads your market is running.
4 articles
Creative strategy
Concepts, testing and the systems behind creatives that scale.
3 articles
Copywriting
Hooks, headlines and primary text that earn the click.
2 articles
Ecommerce growth
Products, offers, landing pages and the maths behind profit.
3 articles
Platform updates
What changed on Meta and in ad transparency, and what to do about it.
2 articles
Search over 3.1 million real Facebook and Instagram ads, save the best and turn them into briefs.
