Know what your competitors are running, and ship better creatives every week
Sound familiar?
The problems we hear most from ecommerce brands.
Creative fatigue arrives faster than new ideas
Meta rewards fresh creative, and your team needs a steady supply of concepts worth producing.
Competitor launches go unnoticed
A rival's new offer or product drop can shift your costs for weeks before anyone on the team notices it.
Research lives in scattered screenshots
Inspiration ends up in camera rolls, Slack threads and bookmarks that nobody can find when it is time to brief.
Briefs start from a blank page
Writers and editors waste time when the brief has no references, angles or hooks to react to.
How it works, step by step
A workflow ecommerce brands can run every week with PixelSpyer. Adapt it to your own process.
- 1
Build your competitor set
Search for each competitor by brand name and add them to the brand tracker. Include direct rivals, adjacent brands your customers also buy from and one or two category leaders you admire.
How brand tracking works - 2
Get told when they launch
Turn on new-ad alerts so launches land in your inbox. A sudden wave of new ads often signals a new product, offer or seasonal push.
- 3
Separate tests from winners
On each brand page, sort by longest running. Ads that stay live for weeks are the ones the brand keeps paying for, so study those first.
- 4
Save to themed boards
Organise saves by angle, format or funnel stage, for example 'founder story', 'comparison', 'UGC unboxing'. Boards become your reference library for briefs.
Swipe file and boards - 5
Brief with AI as a first draft
Run an ad through the AI breakdown to name its hook, angle and offer, then use the remixer, hook generator and UGC script writer to draft original options for your product.
- 6
Review monthly
Once a month, look at which competitor ads survived, which angles repeat across the category and what that means for your next test round.
What ecommerce brands use most
Start with these searches
One click into the ad library with useful filters already applied.
Questions
Something else? See the help center or compare plans.
Can I see how much my competitors spend?+
Meta does not publish spend for commercial ads, so no tool can show it accurately. PixelSpyer shows launch dates, running days, active status, country spread and EU reach estimates where Meta provides them.
How quickly will I hear about a competitor's new ads?+
The library is refreshed regularly from the Meta Ad Library rather than in real time. Alerts go out when new ads for a tracked brand appear in our data.
Can my team share one account?+
Each account is for one person. For teams, share boards as read-only links on Pro or Agency, or talk to us about the Agency plan via the contact page.
Will this tell me which ads convert best?+
Conversion data is private to each advertiser. Longevity, variation counts and reach are the best public proxies, and they work well for spotting what a brand keeps investing in.
PixelSpyer is also built for
Put your competitors on a weekly radar
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