PixelSpyer
PixelSpyer for media buyers

Feed your account a steady supply of creatives worth testing

On Meta today, creative is most of the targeting. When frequency climbs and costs rise, the fix is usually a better creative, not a new audience. PixelSpyer helps media buyers find formats and angles that are holding up in the market and turn them into structured tests.

Sound familiar?

The problems we hear most from media buyers.

Fatigue outpaces production

Winning ads decay, and the creative pipeline rarely keeps up with what the account needs.

Tests without hypotheses

Throwing random creatives at a campaign makes it hard to learn anything that carries over to the next round.

Limited view outside your own accounts

You see your own results in depth but have little visibility of what is working across the vertical.

Creative feedback loops are slow

Getting from 'we need new hooks' to a usable brief can take days.

How it works, step by step

A workflow media buyers can run every week with PixelSpyer. Adapt it to your own process.

  1. 1

    Map what is working in the vertical

    Search your niche, filter to active ads running 30+ days and note the formats, hook styles and offers that keep showing up.

    Open proven winners
  2. 2

    Turn patterns into hypotheses

    Write each test as a hypothesis, for example 'a problem-first UGC hook beats a product-first hook for cold audiences'. Save the reference ads to a board per test.

  3. 3

    Generate hook variations

    Use the hook generator and headline generator to draft variations for the same concept, so you can test hooks without reshooting the whole ad.

    Try the free hook generator
  4. 4

    Watch for new entrants

    Save searches for key product terms and get weekly emails with new matching ads, so you notice when a competitor starts bidding in your space.

  5. 5

    Keep the maths honest

    Check break-even ROAS, CPA targets and budgets with the free calculators before you scale or kill a test.

    ROAS calculator

Start with these searches

One click into the ad library with useful filters already applied.

Recommended reading

Questions

Something else? See the help center or compare plans.

Does PixelSpyer connect to my ad account?+

No. PixelSpyer works only with public ad library data and never asks for access to your Meta ad account.

Can I see competitors' targeting?+

For ads delivered in the EU, the Meta Ad Library publishes summary targeting such as age, gender and locations, and reach estimates. Interest-level targeting and spend for commercial ads are not public.

How should I use longevity data?+

Treat long-running ads as a signal that a concept is worth testing, not a guarantee. Combine it with the number of variations and country spread for a fuller picture.

Which plan do most media buyers choose?+

Pro removes search caps and adds daily saved-search alerts and shareable boards, which suits buyers running several accounts. Compare plans on the pricing page.

PixelSpyer is also built for

Never run out of creatives worth testing

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PixelSpyer for media buyers: creative research for Meta ads