Organising ads into boards

Boards are collections inside your swipe file. Use them to keep research for different projects, clients or creative ideas separate.

Create a board

1. Open your swipe file at /app/swipe-file.
2. Create a new board.
3. Give it a name and, if you like, a description, an emoji and a colour.
4. Save the board.

The name and description help you, and anyone you share the board with, understand what it is for. The emoji and colour make boards easy to tell apart at a glance.

Add ads to a board

1. Open an ad.
2. Save it and choose the board you want to add it to.

You can also add ads that are already in your swipe file to a board.

Edit or delete a board

Open the menu on the board to change its name, description, emoji or colour, or to delete it if you no longer need it.

Board limits

Plan	Boards
Free	2
Starter	15
Pro	100
Agency	Unlimited

Ways to organise

Approach	Example boards
By client	One board per client account
By competitor	One board per brand you are watching
By creative type	UGC, founder story, before and after, product demo
By angle	Price, convenience, social proof, problem and solution
By stage	Ideas, briefed, in production, tested

Pick one approach and use it consistently. The description is a good place to note the brief or the question the board answers.

Share a board

On Pro and Agency you can share a read-only public link to a board. See Sharing public board links.

Related

• Saving ads to your swipe file
• Downloads and CSV exports
• Track a brand and get new-ad alerts