Free tools for paid social marketers
Calculators for the numbers that decide whether an ad makes money, AI generators for the words that make people stop scrolling, and utilities that keep your tracking clean. The calculators need no account.
Ad metric calculators
The core numbers of paid social, each checked against the threshold that decides whether you make money.
ROAS calculator
Work out return on ad spend and see whether a campaign clears your break-even point.
Use the calculatorBreak-even ROAS calculator
Find the lowest ROAS and the highest CPA you can afford, from your real unit costs.
Use the calculatorCPM calculator
Calculate cost per thousand impressions, or plan the budget and impressions a CPM buys.
Use the calculatorCPC calculator
Work out cost per click and the highest CPC your conversion rate can support.
Use the calculatorCPA calculator
Calculate cost per acquisition and compare it with your target or break-even CPA.
Use the calculatorCTR calculator
Calculate click-through rate and test whether one ad really beats another.
Use the calculatorPlanning and unit economics
Work backwards from margins, sales goals and customer value to budgets and targets you can defend.
Ad budget calculator
Work backwards from a sales goal to the ad budget and daily spend it needs.
Use the calculatorProfit margin calculator
Calculate gross and net margin, markup, and the price you need for a target margin.
Use the calculatorDropshipping profit calculator
See your real profit per order after ads, fees and refunds, and project a month.
Use the calculatorLTV to CAC calculator
Compare customer lifetime value with acquisition cost and see your payback period.
Use the calculatorAI copywriting generators
First drafts of headlines, hooks, primary text and product pages, written for Meta ads and ready to test.
Try the ad hook generator right here
Twelve scroll-stopping opening lines for video, UGC and static ads.
Your hooks
Twelve spoken-style hooks labelled by type, plus the three to test first.
Fill in the brief and generate, or start from an example.
Facebook ad headline generator
Ten short, specific headlines for the link card under your creative.
Generate for freeAd hook generator
Twelve scroll-stopping opening lines for video, UGC and static ads.
Generate for freeAd copy generator
Five ready-to-test primary texts, each in a different persuasion style.
Generate for freeProduct description generator
A conversion-focused product page description with benefits, specs and an FAQ.
Generate for freeLaunch utilities
Small tools that prevent expensive mistakes: clean tracking links and copy that fits the feed.
Put the numbers next to real ads
Calculators tell you what you can afford. The ad library shows you what is already working for brands in your niche.
Stop guessing what works
See the ads your competitors keep paying for, then use these tools to check the numbers before you spend.