Build briefs from what the market is proving, not from a blank page
Sound familiar?
The problems we hear most from creative strategists.
Inspiration is easy, insight is hard
Scrolling feeds surfaces ads, but not whether they worked or why they might have.
Swipe files decay
Folders of screenshots without tags or context are hard to search when you need a reference.
Briefs take too long
Writing a brief with clear angles, hooks and references can take longer than producing the ad.
Stakeholders want reasons
Founders and clients push back on ideas that are not grounded in evidence.
How it works, step by step
A workflow creative strategists can run every week with PixelSpyer. Adapt it to your own process.
- 1
Research by angle, not just by brand
Search phrases that signal an angle, such as 'I tried', 'stop doing' or 'vs', and filter to long-running ads to see which angles keep earning budget in your category.
Search the library - 2
Tag what you save
Save references into boards organised by angle, format, hook type and funnel stage. Your future self will search by these, not by brand name.
Swipe file and boards - 3
Break down why it works
Run strong references through the AI breakdown to name the hook, audience, promise and offer. Use it as a starting point for your own analysis.
- 4
Extend, do not copy
Use the angle finder and competitor ad remixer to explore original variations for your product, then refine them with your brand voice and proof.
AI studio - 5
Ship the brief with references
Share a read-only board link with editors and creators on Pro and Agency, so everyone works from the same references.
What creative strategists use most
Start with these searches
One click into the ad library with useful filters already applied.
Questions
Something else? See the help center or compare plans.
How is this different from scrolling the Meta Ad Library?+
The Meta Ad Library is free and useful, but it is built for transparency, not research. PixelSpyer adds sorting by running time, cross-advertiser search, saving to boards, alerts and AI analysis on top of the same public data.
Can I download creatives for my swipe file?+
Downloads are available on Starter and above. Use them for internal reference only; the ads belong to their advertisers.
Does the AI write ads I can run as-is?+
Treat AI output as a first draft. Review claims, add real proof from your brand and make sure nothing borrows another brand's trademarks or wording.
Is there a way to share research with editors?+
Yes. Public board links on Pro and Agency let anyone with the link view a board without signing up.
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