Ad research
How to use the Facebook Ad Library like a pro
A practical guide to the Meta Ad Library: how search and filters work, what EU ads reveal that others don't, research workflows that hold up, and where the tool runs out of road.
6 min read
Ad research
Find, read and learn from the ads your market is running.
Ad research
Reading ad longevity as a profit signal
An ad that keeps running for months is usually paying for itself. Here is why longevity works as a signal, when it misleads, and how to read it alongside variations and country spread.
5 min read
Ad research
How to spy on competitor Facebook ads (ethically)
Competitor ad research is legitimate when you study patterns rather than lift work. Here is where the ethical lines sit, and a process for turning what you find into original creative.
5 min read
Ad research
How agencies run competitor research for clients
A repeatable competitor research process for agencies: kickoff questions, building the competitor set, client swipe boards, monthly creative reports and a reporting template.
5 min read
Put the playbook to work
Find real examples in the ad library and save them to your swipe file.