Platform updates

What changed on Meta and in ad transparency, and what to do about it.

EU ad transparency (DSA): what ad libraries now reveal

The EU Digital Services Act requires the largest platforms to publish searchable ad repositories. Here is what they must include, what researchers can now see, and what stays private.

Oct 7, 20265 min read

Platform updates

Advantage+ shopping campaigns explained

What Advantage+ shopping campaigns automate, how they differ from manual setups, how the existing customer cap works, and why creative supply becomes the main lever.

Sep 15, 20265 min read

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