Carousel ad

A carousel ad is a format that lets people swipe through several images or videos within one ad. On Meta, each card can have its own image or video, headline and link, and all cards share the same primary text. Carousels can run across feeds and several other placements, with card limits and specifications set by Meta and subject to change.

Common uses

• Multiple products: show a range, a collection or best-sellers, each linking to its own page.
• Features of one product: dedicate each card to a different benefit or detail.
• Step-by-step stories: a problem on the first card, a solution on the next and a result after that.
• Comparisons: side-by-side cards, where claims can be supported.
• Social proof: one customer review per card.
• Panoramic designs: an image split across cards so swiping reveals the full picture.

Why advertisers use it

Carousels give more room to tell a story or present choice without producing a video. They suit stores with wide catalogues and are a practical way to reuse existing product photography. The first card matters most, because it determines whether people swipe at all, so treat it like the hook of a video.

Related formats

Catalog ads can fill carousel cards automatically with products from your catalog, often for retargeting.

In practice

Test the order of cards, and check whether Meta's option to show the best-performing cards first is switched on. Keep text on images short so each card is readable on a phone, and make sure every card can stand on its own.