PixelSpyer vs AdHeart: comparing two Facebook ad research tools
Last reviewed Oct 27, 2026
At a glance
How the two compare on the features most people ask about. Details for AdHeart reflect public information at the time of writing.
| Feature | PixelSpyer | AdHeart |
|---|---|---|
| Main platforms | Facebook and Instagram, plus Meta's other placements (Messenger, Audience Network, Threads, WhatsApp) | Facebook and Instagram, per their site |
| Data source | Public Meta Ad Library, deepest coverage for ads delivered in the EU and UK | Their own collection; see their site |
| Longevity signals | Running-days filters, 'longest running' sort and a Proven winners preset | Date filters and sorting options |
| Brand tracking and alerts | Follow brands with new-ad alerts on paid plans | Check their site for current tracking features |
| Swipe file and boards | Swipe file and boards, public share links on Pro and Agency | Favourites available |
| AI copy tools | Nine AI tools including hooks, ad copy, angles and UGC scripts | Check their site for current AI features |
| Shopify store research | Shopify store lookups and store tracking | Not a core focus at the time of writing |
| Free plan | With daily limits | Check their site for trials |
| Pricing | Paid plans from $29 a month | Paid plans; check their website for current plans and prices |
What AdHeart is good at
AdHeart focuses on Facebook and Instagram ads and is popular with affiliate and arbitrage marketers who research offers, geos and landing pages. If your work revolves around affiliate offers, its filters and community following may suit you.
Where PixelSpyer is different
PixelSpyer is built for ecommerce and agency workflows on the same platforms:
- Meta Ad Library data with the EU and UK transparency details Meta publishes.
- Longevity filters and presets that make it fast to find ads still running after 30 days or more.
- Brand tracking and saved searches with alerts, so you hear about competitor launches without checking manually.
- Boards with shareable links, useful for agencies presenting research to clients.
- AI studio and store spy to turn research into creative briefs and product decisions.
Who should choose which
- Choose AdHeart if you are an affiliate or arbitrage marketer and its offer-centric research matches your workflow.
- Choose PixelSpyer if you run or manage ecommerce brands, need competitor monitoring and want a creative workflow with AI built in.
Using both
Because both focus on Meta, most teams will settle on one. The fastest way to decide is to run the same three or four searches for your niche in each and compare what you can do with the results.
Pricing
PixelSpyer
Free plan available. Starter $29, Pro $69 and Agency $179 a month, with about 20% off yearly. Full plan details
AdHeart
AdHeart sells paid plans. Check their website for current plans and prices.
Prices change. Check AdHeart's website for their current pricing before you decide.
Our verdict
AdHeart has a loyal following among affiliate marketers. For ecommerce brands, dropshippers and agencies, PixelSpyer offers a workflow built around longevity, competitor alerts, boards and AI, and you can test it on your niche for free.
Questions about switching
Is PixelSpyer a good AdHeart alternative?+
It can be, depending on what you need. PixelSpyer focuses on Facebook and Instagram ads from the public Meta Ad Library, with filters for how long ads have run, brand tracking with alerts, swipe files and boards, AI copy tools and Shopify store lookups. Compare the table above with your own workflow and try PixelSpyer's free plan on your niche before deciding.
Can I try PixelSpyer for free?+
Yes. PixelSpyer has a free plan so you can run real searches, save ads and track a couple of brands before paying. Paid plans start at $29 a month, with about 20% off on yearly billing. Current limits are on the pricing page.
Where does PixelSpyer's ad data come from?+
From the public Meta Ad Library. Coverage is deepest for ads delivered in the EU and UK, where transparency rules require Meta to publish every ad along with dates, targeting summaries and reach estimates. PixelSpyer is not affiliated with Meta.
Can I use PixelSpyer alongside AdHeart?+
Yes. Plenty of teams use more than one research source, for example one tool for Facebook and Instagram research and another for other platforms. PixelSpyer has no exclusivity requirements.
How current is this comparison?+
We last reviewed it on Oct 27, 2026. Products and prices change, so check AdHeart's own website for their current plans and features. If you spot something out of date, contact us and we will correct it.
AdHeart is a trademark of its owner. PixelSpyer is not affiliated with or endorsed by AdHeart or Meta. This page reflects our understanding of publicly available information on the date shown and is not a statement of fact about AdHeart's current product. Report an inaccuracy.
See if PixelSpyer fits better than AdHeart
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